What is a hashtag on TikTok?
A hashtag is a thematic tag that is preceded by a "#" in front of a word. highlights such words in blue and makes them clickable: a person can click on a hashtag and go to the post where it has been used.
This is how searches for content. For example, if you are interested in rock music, you can search for artists using the tags #rock, #rockmusic.
What types and kinds of hashtags are there in TikTok?
A hashtag itself is not divided into any types - it is either there or it is not. But SMM people and marketers divide hashtags into categories to make it easy to work with them. Even if you're not doing your professionally, it's useful to know this.
Types of hashtags by the number of posts made:
- high-frequency - from 1 million and above;
- medium-frequency - from 500,000 to 1 million;
- low-frequency - from 100 to 500 thousand;
- low-frequency - from 10 to 100 thousand;
- niche posts - up to 1 to 10 thousand.
Why use hashtags on TikTok?
For rubrics. Bloggers on can divide their posts into topics using hashtags and leave a rubric in their profile header. This will help your followers to navigate your profile or read posts on a certain topic.
Tip: Try to make hashtags unique when creating your columns. For example, the hashtag #homeless will produce more than tens of thousands of posts where your post will get lost. It is better to add your profile name or nickname to the name. For example, #aboutJohnDoe.
For promotion. As I have already said, a combination of hashtags helps increase the reach of posts. It is worth taking advantage of this to further promote content. Shops set local hashtags so that people can find their goods - #books_by_Wheelington_writers. Experts write about topics such as #GibsonGuitars, #FenderStratocaster stories. Travellers put tags #Australia #Brazil #Europe.
Tip: There are no magic hashtags that guarantee traffic. People sometimes search for content via tags, and your task is to simplify the search.